A new name and refined mission for the Bank Marketing Association (BMA) has been announced by the American Bankers Association. As the only organization dedicated to meeting the needs of marketing professionals in the financial services industry, the former BMA will now be known as ABA Marketing Network.
"Our new brand better describes the interactive, networking nature of this organization. Our goals reflect the dramatically changing role of marketing in banks, and the vital role marketing now plays in the performance of financial institutions," said Lori McCarney, chair of the new ABA Marketing Network, and executive vice president, director of marketing for the Bank of Hawaii, …
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